Author: jeannette.ulloa
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Before the First Sip: How Coca-Cola Became More Than a Drink
Before you even taste a Coca-Cola, you may have already experienced the brand. You recognize the red-and-white colors. You know the curved bottle. You can imagine the sound of the cap opening and the carbonation rising. You may remember a Christmas commercial, a family gathering, a restaurant fountain machine, or searching for your name on…
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When Mobile Marketing Crosses the Line: Ethics, Privacy, and Consumer Trust
Mobile marketing gives companies direct access to consumers through smartphones, apps, email, text messaging, social media, and personalized advertising. That access can be powerful, but it also creates a responsibility to respect consumer privacy, obtain permission, and communicate honestly. When marketers ignore those responsibilities, the result can be more than a damaged reputation—it can lead…
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Mobile Marketing—Where Convenience Meets the Customer
Mobile marketing has changed the way businesses connect with customers because our phones are part of our everyday routines. For many of us, one of the first things we do in the morning is check a mobile app. We may check X for updates, our work-scheduling app to see our shift, our banking app, email,…
